Fair Isaac (FICO) has seen the value of integrating executional capabilities with their decisioning platforms, Triad and Blaze and Falcon – as evidenced by their recent purchase of Adeptra, a leading Interactive Voice Response (IVR) vendor for close to $120 Million a few weeks ago.
This acquisition has been a long time coming: the parties have had a long-standing and mutually productive reseller partnership which has been particularly strong in the fraud application, where Adeptra’s IVR is tightly coupled with Falcon to provide a highly valuable automation component that saves fraud departments money while improving their responsiveness by reaching out to customers more quickly upon Falcon’s determination that a transaction (or series of transactions) merited concern and verifications.
While the integration between Adeptra and the collections decisioning platforms hasn’t received as much publicity, it makes similar sense and clearly offers the same benefits of increased responsiveness, lower cost and greater collections effectiveness. We look for FICO to continue to expand their messaging about the value of combining decisioning and execution, and welcome their voice to the chorus that has been touting that message for the past several years.
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